“revered by chefs as the world’s best salmon ”
King salmon from New Zealand, otherwise known as Chinook, is revered by many chefs as the world’s best salmon.
It is prized for its characteristic full fresh flavour and decadent tenderness.
New Zealand growers are focussed on nurturing the salmon throughout their natural growth cycle to ensure fish welfare and guarantee high quality and safe salmon for the consumer.
No antibiotics or pesticides are used in New Zealand’s salmon industry, which was recently acknowledged when New Zealand was named as the world’s best performing fish farming nation (Global Aquaculture Performance Index).
As well as being produced in a healthy environment, King salmon from New Zealand offers significant health & nutritional benefits. The King salmon variety has the highest natural oil content of all salmon varieties – making it a rich source of healthy Omega-3.
This high natural oil content is also believed to offer taste advantages, providing a more tender and delicate texture that’s gained a strong reputation around the world.
That’s why they call it the King.