The New Zealand Salmon industry has the advantage of knowing where each of its fish has derived from, with traceability back to the hatcheries and farms currently operating within the country.

At the hatcheries, eggs are collected and fertilised under the control of a sophisticated broodstock tracking and family selection programme.

The King salmon industry of New Zealand is dedicated to monitoring the process from the farm to the plate where this premium product is enjoyed.

King salmon product entering the market is able to be traced back to the location where it was raised through unique coding which is contained on the product packaging.

This level of traceability helps to provide the consumer with the confidence that they are enjoying a safe and quality product which King salmon farmers and processors are proud to be associated with.