Marketing
Marketing Coordinator / Marketing Officer / Brand Manager / Digital Marketing Coordinator Salary: $55,000 - $150,000
In a Marketing role you will plan and deliver marketing initiatives that engage customers, promote products, support events, and strengthen the brand.
This role combines creativity, strategic thinking, and practical delivery across digital and traditional marketing channels.
What you’ll do
The key tasks for a marketing role are:
Develop, plan, and implement marketing campaigns that promote products, services, and the organisation’s brand.
Manage digital channels, including websites, social media platforms, and other online content, ensuring messaging is consistent and engaging.
Support product launches, trade shows, and industry events by coordinating logistics, promotional materials, and communications.
Conduct market research and analyse customer insights to inform marketing strategies and report on campaign effectiveness.
Collaborate with internal teams and external partners to ensure alignment of marketing activities with business objectives.
What we’re looking for
We value people who bring:
Experience in marketing, communications, or digital content management, preferably in food, seafood, or primary industries.
Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
Knowledge of social media platforms, website content management systems, and digital marketing tools.
Analytical skills to interpret market research, measure campaign performance, and support decision-making.
Creativity, initiative, and the ability to manage multiple projects to deadlines.
Build on your qualifications
A marketing career in aquaculture can be supported by:
Bachelor’s degree in:
Marketing, Communications, Business, or Commerce
Alternative pathways include:
Diploma in Marketing, Digital Communications, or Business (NZQA Level 5–6)
On-the-job progression from communications, events, or content management roles
Valued skills in aquaculture:
Understanding of the seafood or primary production sector
Knowledge of regulatory requirements around food marketing and labeling
Experience with digital marketing, social media management, and analytics tools
Where to from here?
Marketingofficers can progress into senior roles such as Sales Executive and Account Manager or broader leadership roles in Communications and Corporate Affairs within aquaculture or related industries.