Global lens on local waters: James Sibley showcases New Zealand aquaculture
New video series reveals the science, innovation, and people behind Aotearoa New Zealand’s world-leading aquaculture industry.
Aquaculture New Zealand (AQNZ) has teamed up with internationally recognised aquaculture storyteller James Sibley to produce a compelling video series that shines a spotlight on the people, science, and innovation driving New Zealand’s aquaculture sector.
Earlier this year, James travelled the length of Aotearoa, New Zealand filming on the water, in hatcheries, laboratories, and processing facilities to capture an authentic, independent view of how New Zealand farms its three main species — Greenshell™ mussels, Pacific oysters, and King salmon.
Aquaculture New Zealand Chief Executive Teena Hale Pennington says the collaboration offers a fresh perspective on a sector that is often talked about but rarely seen up close.
“James has a rare ability to make complex science and on-farm practices engaging and accessible. Bringing him to New Zealand was an opportunity to showcase our aquaculture sector through a trusted, international lens,” she says.
“New Zealand aquaculture is built on world-class science, environmental stewardship, and the passion of the people who work in our marine environments every day. This series tells that story honestly, with curiosity and real experience.”
The series explores the unique attributes of New Zealand’s key farmed species and highlights the sector’s significant investment in research and innovation — from selective breeding and climate resilience science to real-time environmental monitoring and pioneering offshore systems.
James Sibley says he was struck by the strength of science and the openness of the people he met.
“New Zealand aquaculture has a reputation for doing things well, and that’s exactly what I saw — strong science, high standards, and a deep connection to the marine environment,” he says.
“Most importantly, I met people who genuinely care about the places they farm and the food they produce. That shines through in every part of the industry.”
This collaborative project reflects the sector’s commitment to transparency, environmental responsibility, and continual improvement — ensuring New Zealand remains a global leader in aquaculture.
James Sibley social media channels:
“New Zealand aquaculture has a reputation for doing things well, and that’s exactly what I saw — strong science, high standards, and a deep connection to the marine environment”